LV Rouge is the collection's centerpiece and its most deliberate statement — 55 lipsticks in two finishes, the number chosen because LV in Roman numerals is 55. Twenty-seven in luminous satin, twenty-eight in velvety matte. The formula contains 85% skincare base: upcycled waxes from rose, jasmine, and mimosa flowers — the same flowers used in Louis Vuitton's Grasse fragrance atelier — combined with shea butter and hyaluronic acid. The matte formula provides twelve hours of vivid color; the satin version twenty-four hours of moisturization. The bullet carries the LV Monogram embossed on the lipstick itself. Three signature shades define the collection's emotional register: 896 Monogram Rouge — the muted warm red that marries Monogram canvas brown with classical lipstick red; 203 Rose Odyssée — the color of a Sienna rose; 854 Rouge Louis — a scarlet. Each lipstick carries a custom fragrance created by Jacques Cavallier Belletrud: rose, jasmine, and mimosa, the same raw materials that live in the flowers of Les Fontaines Parfumées in Grasse.

LV Baume is the daily ritual companion to LV Rouge — sheer, luminous, imbued with a delicate scent of mint and raspberry rather than the floral signature of the lipsticks. Ten shades, including clear, each delivering up to forty-eight hours of hydration from a shea butter and hyaluronic acid base. The three signature shades: 051 Monogram Touch — a sheer interpretation of Monogram Rouge, the brown-red canvas color in transparent form; 030 Tender Bliss — a delicate pink pearl; 020 Rose Essentiel — a timeless rosewood positioned as the daily essential, the one worn between occasions, between collections, between the morning coffee and the afternoon meeting. The Baume that Monogram Touch delivers is described by those who have worn it as effortlessly chic — "the French girl beauty that deceptively appears effortless."

LV Ombres — the eyeshadow quads — are organized around the principle Pat McGrath has applied to every makeup look she has created backstage at Louis Vuitton: three wearable everyday shades and one standout, the cinematic wildcard that transforms the ordinary into something unforgettable. Eight palettes, six finishes spanning ultra matte to glitter. The signatures: Harmonie 896 Monogram Rouge — burnished red, rich brown, caramel, the palette that corresponds to the lipstick of the same name; Harmonie 150 Beige Memento — ivory and golden bronze, echoing the patina of aged Louis Vuitton leather; Harmonie 250 Nude Mirage — soft elegant neutrals, the daily palette that disappears into the eye the way the best foundations disappear into skin. Each pan is individually magnetized and refillable. The formula contains plant-derived squalane and camelina flower oil extract. The shadows are "gentle on the eyes" in the same sense that LV Rouge is gentle on the lips: luxurious without effort, present without announcement.

The packaging of La Beauté Louis Vuitton was designed by Konstantin Grcic — the German industrial designer known for his approach to combining form and function at the level of architecture rather than product design. The cases are made primarily of aluminum and brass, materials chosen for their durability and their weight in the hand. The floral lock system — a mechanism that allows only La Beauté products to be inserted into the cases — is described by McGrath as "beautiful, almost like the insides of a watch." The Monogram flower appears on the lipstick tube and eyeshadow compact. "It was important to make a real object of desire," McGrath said, "a product that was made to be treasured, like the Louis Vuitton bag — heirloom worthy." The packaging is refillable: the case is bought once, the product is replaced. An object designed to be kept, not discarded.

The collaboration between Pat McGrath and Jacques Cavallier Belletrud on the scent of LV Rouge is, according to the house, a first for makeup — a luxury lipstick range whose fragrance is not incidental but composed, by the same master perfumer who creates Les Parfums Louis Vuitton and Les Extraits, from the same raw materials sourced from the same Grasse gardens. The LV Rouge lipsticks carry rose, jasmine, and mimosa — the flowers of Les Fontaines Parfumées, the Louis Vuitton atelier in Grasse. The LV Baume carries mint and raspberry, a lighter, fresher register. The scented lipstick is not a marketing gesture. It is a cross-métier collaboration between two of the house's most significant creative voices, applying to the face the same standard of olfactory quality that governs the fragrance portfolio. A lipstick that smells like Louis Vuitton's gardens. That is the proposition.

La Beauté Louis Vuitton launched alongside a dedicated line of small leather goods — mini Monogram canvas bags sized to hold a single lipstick or makeup brush, a case for blotting papers, limited-edition beauty pouches for a full makeup wardrobe. And, available by request, a full vanity trunk modeled on Pat McGrath's backstage beauty salon — the traveling studio from which she has produced the house's runway looks for twenty years, its drawers organized by product and color in the precise manner of a craftsman's workshop. The trunk connects La Beauté to the house's founding object — the trunk that Louis Vuitton made in 1854, the trunk that contained compartments for fragrance, the trunk that has been the house's design proposition from the beginning: that travel should be organized, beautiful, and built to last. The makeup collection is the newest compartment in the oldest trunk.