© Dior

© Dior

© Dior

New York · Beauty · Dior · 21 East 57th Street · Soho Boutique

Dior Makeup

In 1953, Christian Dior created a red lipstick as a limited edition for his private clients. It was so immediately demanded that it became a commercial product within months. Grace Kelly wore it. More than seventy years and fifteen hundred shades later, Rouge Dior is still the first thing a Dior Beauty counter offers a new client. The lipstick that began with private desire has never stopped being that.


Peter Philips · Creative And Image Director · The Belgian Eye

Peter Philips was born in Antwerp, studied graphic design in Brussels, then returned to study fashion at Antwerp's Académie Royale des Beaux-Arts — the same institution where Raf Simons and Willy Vanderperre were his contemporaries. He first encountered professional makeup not through formal training but through a field trip: the school sent a bus to Paris for Fashion Week, and the students went backstage to help dress. "When I saw all those hair and makeup teams, I thought: I can do that." He graduated in 1993, built his portfolio in collaboration with Vanderperre and others, and eventually became global creative director of Chanel cosmetics — a position he held until 2013, when he moved to Dior as Creative and Image Director for Dior Makeup, replacing Pat McGrath. He has governed every Dior runway makeup look since March 2014, and overseen the development of every major product — Rouge Dior Forever, Dior Forever foundation, Diorshow, Dior Backstage, Rouge Blush — in the decade since.

Philips's definition of the ideal makeup result is precise and personal: "Nude makeup is the look in which a woman feels confident but doesn't feel too made up. She wants you to believe she woke up like that." His approach to Dior's runway looks reflects the same conviction — a perpetual tension between presence and restraint, between the boldly colored lip and the barely-there foundation, between the cannage motif drawn in eyeliner under the eye and the skin that reads as no makeup at all. His favorite concept: the bouche mordue — the bitten lip. "It looks like leftover lipstick after you drink a few glasses of red wine or after you kiss someone," he has said. "Which is both very Parisian and very New York."


Rouge Dior · 1953 · The Lipstick That Never Stopped

Rouge Dior was created in 1953 as a private edition for the house's couture clients — a red that carried the weight of the New Look's silhouette in a format that could be worn daily, between fittings, to the theatre, on the boat to New York. It became a commercial product immediately upon demand. Grace Kelly wore it. The early Hollywood association — the lipstick of private elegance made visible — established its cultural position before marketing existed to name it. Today, over seventy years and more than fifteen hundred shades and iterations later, Rouge Dior remains the house's commercial lipstick anchor and its most continuously evolved product. The formula has been reconsidered repeatedly: the latest generation, developed through a survey of over four hundred women across the United States, Europe, and Asia about their lipstick rituals, exists in seventy shades spanning the full register from deep couture red through the nudes that Peter Philips has described as the new universal red. "To me, nude makeup is not just skin," he said. "It can be colorful. A red can be a nude if it makes a woman feel effortless."

Rouge Dior · The Full Family
Rouge Dior · Rouge Dior Forever · Rouge Dior Forever Liquid · Dior Addict · Refillable couture cases

The Rouge Dior family encompasses multiple lipstick architectures, each a distinct proposition about finish and formula. Rouge Dior — the original bullet — in velvet and satin finishes, refillable, its couture case available in seasonal limited-edition designs including cannage, the houndstooth pattern of Christian Dior's original salons. Rouge Dior Forever — the long-wear matte and liquid versions, transfer-proof and 24-hour. Rouge Dior Forever Liquid Sequin — the sequin-finish version that returns each holiday season in a gold case with glittering shades. Dior Addict — the glossy, shiny alternative with a customizable couture case in forty shades. Each is the same lipstick philosophy in a different formal register: that color should feel effortless on the woman who wears it, regardless of how technically demanding it was to produce.

Dior Forever · The Foundation Architecture
Dior Forever Skin Glow · Skin Wear · Skin Perfect · Hydra Nude · 42 shades · 6 undertones · SPF

The Dior Forever foundation family is the house's most technically sustained product development — a range of complexion formulas built around the conviction that the perfect foundation should read as no foundation at all. Dior Forever Skin Glow combines 24-hour wear with a natural glow finish and a triple skincare action of hyaluronic acid, niacinamide, and peptide. Dior Forever Skin Wear delivers a transfer-proof natural matte. Dior Forever Hydra Nude a second-skin sheerness. Available across 42 shades and six undertones — each formulated to enhance rather than mask the skin's particular color and texture. The range is used at every Dior fashion show: Philips builds his runway complexion looks from the Skin Glow foundation as a barely-there base, concealing only where genuinely necessary, allowing the skin's own character to remain visible beneath the product.

Diorshow · The Eye Collection
Diorshow mascara · 5 Couleurs palettes · On Stage Liner · Iconic Overcurl · Brow Styler · Overvolume

Diorshow is the house's eye makeup vocabulary — named for the runway show, developed for the backstage and translated to daily life. The mascara family spans volume, curl, and definition in multiple formulas: the Iconic Overcurl for lifted, separated lashes; the Overvolume for maximum volume; the Pump 'N' Volume for buildable intensity. Diorshow 5 Couleurs — the five-color eyeshadow palette — is updated each season with new palette configurations named for Dior couture references: Pied-de-Poule (houndstooth), Pinkmania, Denim, Rose Moiré. The On Stage Liner and Crayon eyeliner in matte black are Peter Philips's most-reached-for tools backstage — the instruments of the cannage motif that he draws under the lower lash line, using actual lace ribbon glued to the skin as a guide for the graphic line.

Dior Backstage · The Runway Made Wearable
Face & Body Foundation · Rosy Glow Blush · Glow Palettes · Airflash Mist · Runway DNA

Dior Backstage is the collection that most directly translates the runway into daily wear — products developed for the specific demands of the fashion show environment, where foundations must withstand heat, movement, and close camera scrutiny without losing their skin-like quality. The Face & Body Foundation — the go-to complexion base for every Dior show — offers buildable coverage in a barely-there texture that withstands extreme conditions. The Rosy Glow Blush — in rotating shades including Pink Lilac, Poppy Coral, and Bronzed Glow — is applied by Philips by blending the stick directly into the foundation, so that the color becomes part of the skin texture rather than sitting on top of it. The Dior Backstage Airflash Mist, launched in 2025, sets makeup, locks in hydration, and extends wear for twenty-four hours. The backstage, made available to everyone.

Dior Addict Lip Glow Oil · The Luminous Daily Ritual
Addict Lip Glow Oil · Lip Maximizer · Rosy Glow · Multiple shades · Skincare-makeup hybrid

The Dior Addict Lip Glow Oil is the house's most accessible and consistently beloved lip product — a glossy, skincare-infused oil that deposits a sheer wash of color while treating the lip surface. Available across a range of shades organized into color families — Peachy, Rosy, Pink Lilac — each one designed to create a flush of warmth or color without the commitment of a full lipstick. The Addict Lip Maximizer plumps and glosses with buildable color. Together, the Lip Glow Oil and Lip Maximizer are the daily ritual complement to the occasion-driven Rouge Dior — the morning before the evening, the desk before the dinner, the meeting before the cocktail. Peter Philips describes the goal of all Dior lip products in the same terms: "Every woman wants to be beautiful. Not that everyone wants to be a model. Beautiful is personal."

Seasonal Collections · Couture Color · The Runway Palette
Summer looks · Holiday · Spring collections · Cannage motif · Peter Philips creative direction

Each season, Peter Philips conceives a complete makeup look for the Dior runway and translates it into a consumer collection — the Cannage-motif bronzer for summer, the limited-edition Rouge Dior in holiday gold cases, the Spring color palette in warm and cool tones. The collections are organized around a visual mood rather than a product category: the Summer 2024 collection in warm and pastel hues, an invitation to a summer escape. The Pre-Fall 2024 Brooklyn look — Marlene Dietrich-inspired, forgoing mascara to maintain a warm masculinity, anchored by the bouche mordue lip in Rouge Dior Forever shades 111 Forever Night and 670 Rose Blues. Each collection is a fashion statement expressed in pigment rather than cloth — the same creative intelligence that governs the couture, applied to the face instead of the body.


Peter Philips calls it bouche mordue — the bitten lip.
Leftover lipstick after a few glasses of red wine.
After a kiss. The morning after the evening.
"Both very Parisian and very New York," he says.
It is the Dior beauty position in three words:
presence without evidence,
beauty without effort.


The Dior Beauty Philosophy · Couture From Skin To Lip

Christian Dior understood from the beginning that a couture house could not confine its vision to cloth alone — that the woman who wore the New Look also needed a lip, a complexion, a fragrance that carried the same formal intelligence as the garment. Rouge Dior was the first material expression of this conviction. The Dior Forever foundation family, Diorshow, and the Backstage collection are its contemporary elaborations. Peter Philips, who graduated from fashion school and arrived at makeup through the backstage of someone else's show, applies to the face the same rigor that Dior's ateliers apply to the toile — multiple tests, iterative adjustments, the obsessive refinement of a detail that most people will never consciously notice but will feel immediately. The comparison he makes himself: "The work that goes into a lipstick formula is similar to couture. When you design a couture dress, there are various fittings, toiles, details. We work on all elements — the shape of the applicator, the formula, the application process. We want to make it a perfect fit."


21 East 57th Street · Soho Boutique · New York

Dior Beauty is presented at 21 East 57th Street — the house's principal New York address — and at the Dior Beauty Soho Boutique, which opened as a dedicated beauty destination offering the complete Dior makeup, skincare, and fragrance range alongside personalized consultations and exclusive services. Fifteen-minute complimentary consultations are available at both locations, allowing clients to recreate specific Dior looks — the blurred matte lip, the glowing skin, the runway eye — with guidance from trained Dior Beauty consultants. The Soho boutique brings the Dior beauty experience into a different New York register: from the midtown luxury corridor to the neighborhood that has always been the city's most consistent meeting point between fashion, art, and daily life. Makeup that is both very Parisian and very New York. Both addresses know exactly what that means.

Dior Makeup · New York · Two Addresses

21 East 57th Street · New York, NY 10022 · Flagship boutique
Dior Beauty Soho Boutique · SoHo, New York — dedicated beauty destination
Rouge Dior · Rouge Dior Forever · Dior Forever foundations
Diorshow · Dior Backstage · Dior Addict Lip Glow Oil · Rosy Glow
Peter Philips — Creative and Image Director, Dior Makeup since 2014
Dior Beauty Privée loyalty program · dior.com/en_us/beauty/makeup

Christian Dior made a red lipstick in 1953
for his private clients.
It was so immediately desired
that it became available to everyone.
Grace Kelly wore it.
Fifteen hundred shades later,
Peter Philips is still asking the same question
that Christian Dior asked first:
what does this woman want to feel
when she looks in the mirror?
The answer is still: effortless.

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior

© Dior